Lake Havasu City would not be the place it is today without the spectacular businesses that help attract visitors from across the country. For those businesses to continue succeeding and building trust with their customers, they need the assistance of Kryistyna Hook and the Better Business Bureau (BBB).
Kryistyna’s Background
Kryistyna Hook is the Director of Media Relations for the BBB and assists our local community of businesses to be the best they can be. Before coming into her role at the BBB, Kryistyna graduated from Cal State Long Beach with a degree in health administration. While completing her degree, a required course in marketing persuaded her to add a minor in marketing to her academic journey. After school, she pursued jobs in marketing and public relations, where she spent time advocating for businesses and building trust with them.
Outside of work, Kryistyna enjoys her life in our beautiful town with her husband and son traveling for her son’s travel soccer club. When she isn’t spending time with her family, she enjoys doing yoga sessions to keep her mind clear. Kryistyna also loves the food scene in Lake Havasu City by visiting local food trucks and restaurants. An event that she loves attending is First Friday, where she admires businesses and the community collaborating to support each other and grow. She also enjoys the time that she has spent on the board of directors for the Chamber and River Cities United Way.
Director of Media Relations BBB
In her role with the BBB, Kryistyna is passionate about encouraging businesses to be ethical and sharing resources that they might need to be successful. “The BBB is a champion for ethics and doing the right thing in the community. I love sharing that with our community. We have been around for over a hundred years but are shifting to help businesses be better and offer them the tools to do so. A lot of people aren’t aware of that, so I love educating them about it and then connecting entrepreneurs and small businesses to help them thrive.”
A major way that the BBB helps businesses succeed is by offering accreditation if businesses follow a set of standards that include objectives like doing the right thing, having a business license, honest advertising, and consumer transparency. Some ways that you can count on the BBB to contribute to the community are by advancing ethics, prioritizing community impact, celebrating role models, connecting businesses, creating confident consumers, and instilling ethics in youth. The BBB also offers free education for starting a business the right way, high school scholarships based on essays discussing ethical dilemmas, a BBB4Good program that promotes business giving back, and 0% interest business loans and funding which had a major impact on our local businesses during COVID.
What’s Next for Kryistyna?
Coming up, Kryistyna and the BBB are preparing for the annual HavaStartup Business Competition. The event is organized by ASU at Lake Havasu with the Chamber Foundation for Education and Leadership and the BBB is taking place. The competition allows a resident from Lake Havasu City to submit a business plan and compete to win a cash prize to support startup costs. Applications are now open, and the deadline is Friday, January 24th of this upcoming year.
On January 23rd, Kryistyna and the BBB are also hosting the BBB + Empower by GoDaddy Main St. Accelerator learning session taking place at Nomadic in Lake Havasu City. This session is intended for small businesses to learn about the 8-week program, thrive, and get resources.
For more information about the BBB and its programs, visit The Better Business Bureau website
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