Why be a damsel in distress when a Damsel in Defense exists?
Damsel In Defense is a small business created in 2011 by two moms who aspired to protect families non-lethally. Their mission is to “Protect, Prepare, and Prevent” as they celebrate their 12th company birthday this month. As a network marketing company, Damsel in Defense sells non-lethal safety products that are meant to protect kids, adults, and families of every age group.
Though Damsel in Defense is based in Boise, Idaho, Lake Havasu City has its own local connection to the company’s products through Janina Robertson. Janina’s position in the company is a “Damsel in Defense pro” who attends local events as a safety educator. Janina holds presentations at local events that discuss the importance of safety and product demonstrations. The most frequent local event Janina attends is the London Bridge Swap Meet, that takes place from fall to spring on Sundays.
As a safety educator for Damsel in Defense, Janina explained that her goal is not to scare people into buying her products. Instead, her goal is to educate them about the importance of being prepared despite living in a small town like Lake Havasu City. “People tell me, ‘We’re in Havasu, it’s such a safe town’ but I try to remind them that we are a tourist town, and we have tourists that come in and make bad decisions. It’s better to have and not need than to need and not have.”
Damsel in Defense Products
Some of the safety products featured on Janina’s Damsel in Defense website are the “Covert Kari Carry Purse” for concealed carry, the “Missing the Point Stun Pen”, the “Junk in the trunk Roadside Kit 2.0” for road emergencies and the “Flip Shot” pepper spray. Aside from the unique safety products, Janina explained that the warranty and customer service Damsel in Defense offers set them apart from other companies. “We have a lifetime warranty and an incident replacement policy that covers using or losing our products as long as a police report is included. My customer service is also very important, if my customers have questions about their product they can call me anytime, and I stay in touch with them.”
More about Janina
Serving Lake Havasu City is dear to Janina as she has been a resident for over 9 years with her husband, son, daughter-in-law, and two grandsons in town with her. Janina is also involved with the Lake Havasu Area Chamber of Commerce. She is currently on the Board of Directors for the Chamber and is also a Chamber member. When asked her goal as a member of the Chamber, Janina stated, “To help people and businesses come together and help each other. The most important thing I’ve found in this town is that the relationships I made have helped me personally and in my business.”
Building relationships in Lake Havasu City is important to Janina as she is a longtime member of the Referrals Club of Lake Havasu, the oldest networking group in town. Janina explained that being active in the local community is something she enjoys. “I just try and be as helpful as I can, wherever I can here in town.”
You can find Janina at the London Bridge Swap meet from December to March 2024, usually at space 327. You can also find Janina’s contact information and browse Damsel in Defense products at www.havasudamsel.com.
This content was written by our amazing staff writer Alicia Armendariz
And sponsored by The A Team- Real Estate Professionals.
